Valsa Home
Art direction and press for a home brand defined by craftsmanship.
ART DIRECTION | PR | SOCIAL MEDIA | INFLUENCER STRATEGY
Valsa Home is a women-owned, small brand passionately dedicated to celebrating artisanal craftsmanship and elevating the tableware scene. As a growing brand, Valsa Home needed to translate its unique blend of Portuguese craftsmanship and Brazilian flair into a compelling visual narrative that would resonate with a broader audience. The challenge was to create imagery and press materials that authentically reflected the brand's essence and appealed to design-conscious consumers.
We provided comprehensive art direction, curating a photoshoot that highlighted Valsa Home's handcrafted pieces in settings that emphasized their elegance and versatility. By managing the entire production process, we ensured consistency across all visual assets. Additionally, we developed press materials that effectively communicated the brand's story, facilitating features in relevant publications and enhancing Valsa Home's visibility in the market.