Haden
Elevating a British icon through considered UK press.
PRESS
Haden is a heritage British brand known for its retro-inspired kitchen appliances that blend classic aesthetics with modern functionality. We partnered with Haden to manage their UK press strategy, ensuring their timeless designs receive the recognition they deserve. Despite Haden's rich history and distinctive product offerings, there was a need to amplify their presence in the UK market. The challenge was to position Haden not just as a functional appliance brand but as a lifestyle choice that resonates with contemporary consumers.
We developed and executed a comprehensive UK press strategy that highlighted Haden's unique blend of tradition and innovation. By securing features in prominent publications and coordinating press events, we elevated Haden's brand narrative, connecting with audiences who appreciate both form and function in their kitchen spaces.